DA + CM + TWB =
Wonderland is a compilation of images featuring The Washington Ballet’s landmark productions recreated in mystical places in Washington, DC.
Wonderland is a tribute to the success of community effort, as it was created by people who came together to donate their time and money to make the book a reality. Wonderland was designed by Pum and Jake Lefebure from award-award-winning firm Design Army and photographed by Cade Martin with the help of TWB.
“Design Army is a firm believer in creative before cash” and this project proves they walk the talk.
“Eighteen months ago, we approached TWB to start planning for their 10-year anniversary. At that time, we wanted to let TWB know that Design Army was more than a creative vendor; we were also an enthusiastic supporter.”
Download the creative story .pdf, and be inspired.
Where does the money go? The proceeds from the book will go to funding main stage productions, community engagement initiatives and education programs, such as DanceDC, an innovative program for first- and second-graders that integrates ballet and creative movement into the curriculum of the DC’s public schools.
The money will also support Excel!, an initiative that will provide 50 full scholarships this year to talented young boys and girls who wish to continue ballet classes after second grade.
This is a great initiative and ND is proud to join in trying “to generate a large-scale media buzz”. If so inclined, the book is a keeper, buy it.
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Cover A
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Cover B
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Creative and Art Direction: Design Army
Photography: Cade Martin
Dancers: (Cover A) Corey Landolt, Mary Saludares, Kirsten Wicklund, Alexandra Pera, Christina Schifano. (Cover B) Andile Ndlovu
©2009 Design Army and Cade Martin Photography
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