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Must read list of books that are simply impossible to ignore for anyone who wants to build a solid foundation as to the scope of what the Internet prime directive is about, how the network economy is shaping up, who will be the players and to amass a wide scope of insights as to the true role of design in the near future.

These have clarified and confirmed my early thesis about the future web. They continue to shape my original vision as to why Netdiver exists.. and where it’s going.

It’s really about changing the world.

/// New Rules For the New Economy: 10 Radical Strategies for a Connected World (Kindle Edition) by Kevin Kelly

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/// Net Gain: Expanding Markets Through Virtual Communities by John Hagel III and Arthur G. Armstrong

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/// The Cluetrain Manifesto: The End of Business as Usual (10yr anniversary edition) by Christopher Locke, Rick Levine, Doc Searls and David Weinberger (with a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor)

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/// No Logo: No Space, No Choice, No Jobs by Naomie Klein

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/// The Corporation: The Pathological Pursuit of Profit and Power by Joel Bakan (highly suggest you rent the movie first)

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/// Life Inc.: How the World Became a Corporation and How to Take It Back by Douglas Rushkoff

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/// A Whole New Mind Why Right-Brainers Will Rule the Future (Moving from the Information Age to the Conceptual Age) by Daniel Pink

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/// Worldchanging: A User’s Guide for the 21st Century by Alex Steffen, Al Gore (foreword) and Stefan Sagmeister (design)

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/// The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life by Richard Florida

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/// The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell

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/// The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

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/// 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell

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/// Lovemarks: The Future Beyond Brands by Kevin Roberts

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/// Beyond Trend: How To Innovate In An Over-Designed World by Matt Mattus

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/// Everyone is a Designer: New and Updated Edition: Manifest for the Design Economy (maybe sign-up for the upcoming revised edition) by Miekke Gerritzon

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Feel free to circulate and share. Want to add up to the list? Post your review with title + link to book in the comments.

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